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2017 Seattle Seahawks Yearbook

peter mcloughlin @CEO_McLoughlin President, seattle Seahawks and First & Goal, Inc. CEO, Vulcan Sports & Entertainment Named president of the Seattle Seahawks and First & Goal, Inc. on September 23, 2010, Peter McLoughlin is responsible for all financial and business operations, sales and marketing, and administration for the Seahawks. Additionally, as president of First & Goal, Inc., McLoughlin directs the management of CenturyLink Field, CenturyLink Field Event Center, First & Goal Hospitality, and WaMu Theater. He is the club’s representative at NFL owners meetings and also serves on NFL committees for Business Ventures, Digital Media, Stadium Security and Fan Behavior, Super Bowl and Major Events. In the fall of 2012, McLoughlin was promoted to CEO of Vulcan Sports and Entertainment. Additionally, McLoughlin represents Paul Allen’s ownership interest in the Seattle Sounders FC. McLoughlin leads a highly successful business operations staff that is charged with providing the support and resources needed for the Seahawks’ football operations to be successful on the field. Since his arrival in Seattle, it has been McLoughlin’s objective to elevate the team’s profile and make the Seahawks a national brand. This vision has focused the team to align with industry leaders and led to multi-year partnership agreements with American Express, American Family Insurance, Anheuser-Busch, Boeing, CenturyLink, Delta Air Lines, Microsoft, Starbucks, Toyota, and Verizon. In March 2017, McLoughlin and the Seahawks finalized a sponsorship and stadium naming rights extension with CenturyLink through the 2033 NFL season. The Seahawks enter the 2017 season with 122-consecutive sellouts and a 99%-plus season ticket renewal rate for the fourth-straight year. In addition, the Seahawks enjoy a 12,000- seat season ticket waiting list. After leading the league in merchandise sales the previous three years, the Seahawks finished second in the NFL in 2016. The Seahawks were also named the 2016 NFL Club Retailer of the Year, awarded to the team that demonstrates outstanding and unique programs at retail that activate league initiatives locally and engage fans through multiple marketing touchpoints and community initiatives. The excitement for Seahawks football has translated to average local TV household ratings of 41.3 in 2016, an 89% increase since 2011, the largest increase in the NFL over that time period. His goal of a fan-friendly environment at CenturyLink Field has led to significant enhancements in recent years. Since 2011, the Seahawks have committed more than $70 million in stadium upgrades, including the creation of the Toyota Fan Deck, the addition of 14 premium suites and the renovation of the Delta Sky 360 Club. The team also significantly improved the wireless network, added digital video hustle boards and installed a high definition LED board below the upper bowl to display greater in-game content. In March 2017, The Seahawks became one of four NFL teams to self-operate its food and beverage service when McLoughlin spearheaded the creation of First & Goal Hospitality. The stadium’s new food and beverage company provides fans with an enhanced variety of food offerings and the goal of higher quality of service. First & Goal Hospitality manages and operates all general concessions and premium dining at Seahawks games, Sounders FC matches, stadium concerts, and provides catering services for corporate events. In 2016, First & Goal, Inc. recycled or composted 96.3% of all facility waste with more than 1,800 tons of materials diverted from landfill. With fan safety and stadium security as a top priority, McLoughlin launched a program in 2013 to employ undercover law enforcement officers wearing opposing team jerseys on game day. In addition to the NFL bag policy and other security measures, in 2016, the Seahawks, in compliance with NFL policy, added to their already comprehensive safety plans with walk-through metal detectors in an effort to ease access while maintaining a safe environment. The Seahawks ranked No. 1 in the NFL for overall gameday experience in the 2016 Voice of the Fan Survey. The club’s overall gameday experience has ranked in the top four each of the last four seasons. Before moving to Seattle, McLoughlin served as chief executive officer of the St. Louis Blues Enterprises from 2006-10. As CEO, he oversaw all business operations of the NHL Blues and Scottrade Center including sales, marketing and finance. During his tenure, the Blues achieved significant increases in revenue, season-ticket holders, sponsorship sales and a dramatic 6


2017 Seattle Seahawks Yearbook
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